Branding and marketing, the two terms are often very confusing because they are relative, but they don't mean the same thing. The brand is strategic while the marketing is extroverted, so the brand is always more important than the marketing.
It is really a matter of stimulating a memorable connection with an audience, by contacting them and increasing the brand's visibility. A brand takes a leading role in the business, it helps to sell products and obtain a profound name. Branding is mainly about building product and business trust.
Elements of Branding
- Brand Awareness
- Brand dimension
- Brand loyalty
Elements of Branding
Is essentially a name, which helps consumers identify and distinguish the product from competitors in the market. It is the key to a product that is produced by your business or an organization. The name should be user-friendly to pronounce, identify, memorize and easily convertible in all languages.
Brand dimension
The dimensions display the features of the brand. A strong brand should have the right attributes like.,
- Acceptable positioning
- Outrageousness
- Uniqueness
- Relevancy
- Likability
- Acceptability
Brand loyalty
While customers are buying a new product, they will have a fear about the brand, but this should be changed to brand fidelity. Better loyalty levels lead to less marketing cost or expenditure because the brand loyal customers will boost the brand naturally, also it means installing and introducing more products targeted at identical customers with lower expenditure. Brand loyalty is the core component of brand fairness.
Marketing
This is an outrageous technique to entice the customer to purchase the products. Attracting customers is no easy feat. The seller values the needs and demands of end customers to target their marketing plans.
There are two different types of marketing techniques used to pull the customers.
- Traditional marketing
- Digital marketing
Traditional marketing
This is a Large sized category which includes all segments of advertising and marketing, it is the most legendary type of marketing encompassing the advertisement that we hear and see everyday. Traditional marketing is an immense platform to develop the marketing strategy. Generally, it includes different mediums,
- Television
- News paper
- Magazine advertisements
- Radio
- Billboards
- On-screen movie theater advertisement, etc
Requesting a customer of a product or service by placing a solicitation call or solicitation over the telephone is also the most commonly used marketing technique known as telemarketing.
Digital marketing
DM is the art of attracting customers through online and digital media for businesses. Digital media is a new means of achieving your marketing goals. As a field, digital marketing is very broad and encompasses multiple activities to reach and connect with potential customers and consumers.
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Search Engine Optimization (SEO)
- Content Marketing
- Email Marketing
- Web Analytics
SEO is a method for increasing website traffic. This is done through in-page and off-page optimization of web links, which improves the ranking of search engine page results. SEO is a big platform when it comes to quality content. Here are some SEO tools.
- SEMrush - SEO marketing tool
- Ahrefs - SEO keyword tool
Social Media Marketing (SMM)
SMM is one of the digitalized ways to market and sell products and attract customers through social media channels such as Facebook, YouTube and Twitter and more.
Search Engine Marketing (SEM)
SEM is one of the digital marketing strategies used to increase the visibility of the sites in Search engine page results. Search engine marketing is also referred for paid search results.
Email Marketing
Simply email marketing is a form of direct marketing that uses electronic mail as a means of communicating to the customers.
Content marketing
Here content marketing, also called content writing, is a form of online writing which is close to web marketing campaigns, where content is used to promote a specific product.
Web Analytics
It is the process of analyzing the activities of visitors to a site. And also it gives the information about what kind of changes one should do to their website based on the customer behavior.